The mass amount of social media that is available to people these days has created easy access to numerous audiences. For any business or company they can use these social media sites such as twitter, Facebook, Google +, etc to promote and reach consumers out there within a matter of seconds. Twitter now has a “Promoted” trending topic which is a different company, product, etc that pays twitter to have their merchandise, etc’s tweet on every single twitter account users news feed, this is just one way a company can use social media as a beneficial tool.
Wikis allow free range for creating and editing web pages among users. The use of Wikis as a collaborative tool is a beneficial one because it allows instant access to the same information between everyone and everyone has the freedom to change a part of the content that they personally believe isn’t right or relevant to the topic. The investment of Wikis I think is based upon the intentional use of the Wikis capabilities. For companies I think it would be a good investment because it allows the internal people at the company to control and communicate internally and externally.

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